Making a positive impact in the world,
one smile at a time.

We believe that the world needs a lot more love and kindness, which is why our brand's mission is to inspire people to make choices that enrich their lives, the planet and each other.

Our Mission

To build a brand that inspires people to be the best version of themselves and give back to the world – one smile at a time.





WYS Events: Wear Your Smile, Meet amazing people, get inspired and learn.





"Apparel: Sustainable clothes made to wear, re-wear and share. Comfortable and cosy, designed to make you and the world smile".